Blog title and post title are two most important things for search engines. In Blogger Simple Theme, your post title appears followed by your blog title. Though, it (showing post title before blog title) does not affect your search engine ranking. But certainly, you will get more traffic on your blog if your post title appears before blog title. Studies have shown that majority of people like to click on links that match to their search keywords instead of specific websites. Therefore, it’s worthless to show blog title before post title in search engine results. You are reducing post title words in search engines results instead; because search engines show only 65 words in search results. Therefore, you can show more keywords of your post title by placing post title before blog title. By showing more keywords, you can bring more traffic to your blog. So in this post I’m going to show you how to show post title before blog title in Blogger.
As per SEO point of view, putting post title before blog title is immensely beneficial for a blog/website owner. By doing this, you can use long tail keywords for your post titles; those are very important in today’s blogging era. Long tail keywords lure advertisers to show their ads on your blog, therefore, grab every opportunity by optimizing your blog. Considering the importance of this thing, I have written this post. To show post title before blog title in Blogger, you just have to change a small part of your blogger theme. So follow the steps given below to do so.
Since Blogger has added some more themes to its theme library, Blogger Simple Theme has been becoming obsolete. However, it’s highly customizable therefore if you’re still using it then you can read on to know how to show post title before blog title in Blogger.
Important: Save backup of your blog before following the steps given below.
How to Show Post Title Before Blog Title in Blogger Simple Theme
Note: I’m using Blogger Simple Theme. If you’re using some other theme then this tutorial is not for you.
Go to your Blogger dashboard and then go to Theme section. Click on EDIT HTML.
Now click anywhere inside the html template section and press Ctrl+F to open search box and search for following line in your blogger template.
Now, replace above line with following piece of code:
<b:if cond='data:blog.pageType == "item"'>
<title><data:blog.pageName/> - <data:blog.title/></title>
Note: You can replace hyphen (–) in red with vertical bar (|) or underscore (_).
After replacing the code, simply click on Save theme to save your changes.
Be patient! It will take a week or more to show your post title before blog title in Google search results.